In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a business. It is actually about creating a system to increase your sales force�s productivity and efficiency.
It happens to be one of the most significant parts of your marketing venture as it is the process through which you identify your potential customers and give your sales people the tools to turn them into customers by making the sale.
Why is lead generation important?
Understanding landing pages
Understanding thank-you page
Landing page v/s website
Best practices to create a landing page
Best practices to create a thank-you page
Practical exercise- Creating a landing page
Types of landing pages
Reviewing landing pages created by trainees