Understanding Lead Generation for Business

What it is?

In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a business. It is actually about creating a system to increase your sales force�s productivity and efficiency.

It happens to be one of the most significant parts of your marketing venture as it is the process through which you identify your potential customers and give your sales people the tools to turn them into customers by making the sale.

Why is lead generation important?

Understanding landing pages

Understanding thank-you page

Landing page v/s website

Best practices to create a landing page

Best practices to create a thank-you page

Practical exercise- Creating a landing page

Types of landing pages

Reviewing landing pages created by trainees


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