Social Media Marketing

What it is?
Social media marketing refers to the process of gaining website traffic or attention through social media sites. It aims at creating a content that attracts attention and encourages users to share it on their social network. It tends to foster the brand awareness for the business and improved customer service.

Usually, it is almost accessed by all those who have the access to internet making it the best platform to implement your marketing campaigns and that too at very low cost or no cost.

What is social media?


Understanding the existing Social Media paradigms & psychology


How social media marketing is different than others


Forms of Internet marketing


Facebook marketing



Understanding Facebook marketing



Practical session 1


Creating Facebook page


Uploading contacts for invitation


Exercise on fan page wall posting


Increasing fans on fan page


How to do marketing on fan page (with examples)


Using YouTube for business


Developing YouTube video marketing Strategy


Bringing visitors from YouTube videos to your website


Creating Video ADgroups


Targeting Options


Understanding Bid Strategy


 

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