PPC Advertising Google Adwords

What it is?

Pay-per-click (PPC) marketing is actually advertising over the internet where in advertisers pay the publisher when their ad is clicked by the audience. It is also known as cost per click marketing. Basically, in PPC marketing your ads are shown on other websites and if the user clicks on it the advertiser has to pay fixed rate for each click.

The basic idea behind it is to drive more and more traffic to your website and generate more leads converting them into sales eventually. It is definitely an incredible tool for marketers who are willing to invest and get a good traffic to their site leading to sales.


Google Adwords Overview

Understanding inorganic search results

Introduction to Google adwords & PPC advertising

Overview of Microsoft Adcenter (Bing & Yahoo)

Setting up Google adwords account

Understanding adwords account structure

Campaigns, Adgroups, Ads, Keywords, etc.,

Types of Advertising campaigns- Search, Display, Shopping & video

Difference between search & display campaign

Understanding Adwords Algorithm

How does adwords rank ads

Understanding adwords algorithm (adrank) in

detail with examples

What is quality score

Why quality score is important

What is CTR?

Why CTR is important?

Understanding bids

Creating Search Campaigns

Types of Search Campaigns – Standard,

All features, dynamic search & product listing

Google merchant centre.

Creating our 1st search campaign

Doing campaign level settings

Understanding location targeting

Different types of location targeting

What is bidding strategy

Understanding different types of bid strategy



Advanced level bid strategies

Enhanced CPC


What are flexible bidding strategies?

Understanding flexible bidding strategy

Pros & Cons of different bid strategies

Understanding ad-extensions

Types of ad-extensions

Adding ad-extensions in our campaign

Creating adgroups

Finding relevant adgroups options using tools

Creating adgroups using tool

Understanding keywords

Finding relevant keywords

Adding keywords in ad-group

Using keyword planner tool

Understanding types of keywords

Board, Phrase, exact, synonym & negative

Setting up remarketing campaign

Creating Remarketing lists

Advanced Level list creation

Custom audience

Examples of types of keywords

Pros and cons of diff. types of keywords

Creating ads

Understanding ad metrics

Display & destination URL

How to write a compelling ad copy

Best & worst examples of ads Creating ads

Creating Display Campaign

Types of display campaigns-All features, Mobile app, Remarketing, Engagement

Creating 1st display campaign

Difference in search & display campaign settings

Doing campaign level settings

Understanding CPM bid strategy

Advance settings



Understanding ads placement

Creating diff. adgroups

Using display planner tool

Finding relevant websites for ads placement

Creating text ads

Creating banner ads using tools

Uploading banner ads

Optimizing Display Campaign


What is remarketing?

Fan engagement

Important apps to do fan page marketing

Facebook advertising

Types of Facebook advertising

Best practices for Facebook advertising

Understanding Facebook best practices

Understanding edgerank and art of engagement


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