PPC Advertising Google Adwords

What it is?

Pay-per-click (PPC) marketing is actually advertising over the internet where in advertisers pay the publisher when their ad is clicked by the audience. It is also known as cost per click marketing. Basically, in PPC marketing your ads are shown on other websites and if the user clicks on it the advertiser has to pay fixed rate for each click.

The basic idea behind it is to drive more and more traffic to your website and generate more leads converting them into sales eventually. It is definitely an incredible tool for marketers who are willing to invest and get a good traffic to their site leading to sales.

 

Google Adwords Overview


Understanding inorganic search results


Introduction to Google adwords & PPC advertising


Overview of Microsoft Adcenter (Bing & Yahoo)


Setting up Google adwords account


Understanding adwords account structure


Campaigns, Adgroups, Ads, Keywords, etc.,


Types of Advertising campaigns- Search, Display, Shopping & video


Difference between search & display campaign


Understanding Adwords Algorithm


How does adwords rank ads


Understanding adwords algorithm (adrank) in

detail with examples


What is quality score


Why quality score is important


What is CTR?


Why CTR is important?


Understanding bids


Creating Search Campaigns


Types of Search Campaigns – Standard,


All features, dynamic search & product listing


Google merchant centre.


Creating our 1st search campaign


Doing campaign level settings


Understanding location targeting


Different types of location targeting


What is bidding strategy


Understanding different types of bid strategy


Manual


Auto


Advanced level bid strategies


Enhanced CPC


CPA


What are flexible bidding strategies?


Understanding flexible bidding strategy


Pros & Cons of different bid strategies


Understanding ad-extensions


Types of ad-extensions


Adding ad-extensions in our campaign


Creating adgroups


Finding relevant adgroups options using tools


Creating adgroups using tool


Understanding keywords


Finding relevant keywords


Adding keywords in ad-group


Using keyword planner tool


Understanding types of keywords


Board, Phrase, exact, synonym & negative


Setting up remarketing campaign


Creating Remarketing lists


Advanced Level list creation


Custom audience


Examples of types of keywords


Pros and cons of diff. types of keywords


Creating ads


Understanding ad metrics


Display & destination URL


How to write a compelling ad copy


Best & worst examples of ads Creating ads


Creating Display Campaign


Types of display campaigns-All features, Mobile app, Remarketing, Engagement


Creating 1st display campaign


Difference in search & display campaign settings


Doing campaign level settings


Understanding CPM bid strategy


Advance settings


Ad-scheduling


Ad-delivery


Understanding ads placement


Creating diff. adgroups


Using display planner tool


Finding relevant websites for ads placement


Creating text ads


Creating banner ads using tools


Uploading banner ads


Optimizing Display Campaign


Remarketing


What is remarketing?


Fan engagement


Important apps to do fan page marketing


Facebook advertising


Types of Facebook advertising


Best practices for Facebook advertising


Understanding Facebook best practices


Understanding edgerank and art of engagement


 

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