E-mail Marketing is the oldest marketing platform in online marketing. The first marketing e-mail was sent in year 1994. Since then, after almost 2 decades, it remains one of the best marketing platform when it comes to communication and sales conversion.
At DSIM, you will be learning various techniques of email marketing and how to overcome the major challenge most marketers face, i.e., reaching the inbox of the customer and hence realize the true potential of email marketing.
What is email marketing?
How email works?
Challenges faced in sending bulk emails
How to overcome these challenges?
Types of email marketing- Opt-in & bulk emailing
What is opt-in email marketing?
Setting up email marketing account
Best platforms to do opt-in email marketing
Setting up lists & web form
Creating a broadcast email
What are auto responders?
Setting up auto responders
How to do bulk emailing?
Best practices to send bulk emails
Tricks to land in inbox instead of spam folder
Top email marketing software’s & a glimpse of how to use them
Improving ROI with A/B testing