If you want to build one Specific Email List , you need to follow these steps!!
As a marketer, you probably know that email is one of the most effective communication channelsavailable to you today. However, the success of your email marketing efforts largely depends on the size and quality of your email list.
So how do you build a great list that gets results for your business?
This guide will make it easy for you. By reading it, you’ll learn the 2-step process for capturing email addresses and get a number of tools you can use to build a massive email list that grows your business.
What is an email list and why should you focus on growing it?
Simply put, an email list is a list of individual email addresses that you have permission to send email campaigns to.
Email lists can be built a number of ways, and could include people who have:
- Purchased something from you
- Subscribed via your website
- Signed up for your product
- Given you their business card at an event
Building your email list is one of the most important activities marketers like you can focus on, and here’s why:
- Get your products and services seen by more people – Whether your emails contain updates on your latest products, discounts to drive sales, or an invitation to your next event, focusing on building your email list will ultimately result in more people seeing your products and services and clicking through to purchase.
- Keep your list fresh and up-to-date – It’s an unfortunate fact of life that occasionally email addresses become invalid. People’s work email addresses change as they move between companies and others abandon old AOL and Compuserve email addresses in favor of modern platforms like Gmail. However, by focusing some of your time and energy on building your email list, you can fight list decay and ensure you have a growing list of people to receive and click-through on your email campaigns.
A 2-step process for building your email list
So how do you build a high-quality list?
Fortunately for you, there is a 2-step process for building your email list that is followed by many of the most successful marketers around.
Step 1: Create simple subscribe opportunities
The first step in building a massive email list is making it incredibly simple for people to subscribe.
To help you with this, we’ve outlined some of best ways we’ve seen businesses create simple subscribe opportunities across their website, social channels, etc.
Here are a few ideas:
If a lot of your customer interactions happen via your website, then including a subscribe form there is a great way to build your email list.
But where exactly should you include it? There are an almost infinite number of options, but here are some of the most effective we’ve seen:
Checkout or signup process
If your business sells something online, then you can use your signup and/or checkout forms to capture email subscribers.
Clothing brand Nau does a good job of this during their checkout process.
Given that people are already entering their name and email address as part of the checkout process, including a small tick box to join their email list makes it super simple for people to subscribe.
If your website has a form where people can contact you, request a quote, etc. then adding a subscribe tickbox is a great way to capture new email subscribers. These people are entering their details into the form already, and clearly, have a strong interest in what you offer.
ConversionLab does a great job of this on their website, including a simple opportunity to subscribe to their newsletter at the bottom of their website’s contact form.
If you run a blog to help build your business, then this is a great place to be adding a subscribe form. In fact, people who subscribe to your blog will likely be some of most valuable readers, accounting for majority of your comments and sharing your content 3x more than other visitors.
Campaign Monitor customer Freshbooks do a good job of this. They offer a simple subscribe opportunity in a prominent popup that appears once you’ve been on their blog for a certain amount of time.